Privacy policy
PRIVACY POLICY
Triphal Consumer Products Private Limited
Effective Date: 19-06-2026
1. INTRODUCTION
Triphal Consumer Products Private Limited ("Triphal," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit or make a purchase on triphal.com or triphal.in (collectively, "the Website"), or when you interact with us via phone, WhatsApp, or email.
By using our Website or contacting us through any channel, you consent to the practices described in this Privacy Policy.
2. INFORMATION WE COLLECT
We collect the following types of personal information:
Information you provide directly:
- Name, shipping address, billing address
- Phone number and WhatsApp number
- Email address
- Order details and purchase history
- Messages and queries sent to us via email, WhatsApp, or phone
Information collected automatically:
- IP address, browser type, and device information
- Pages visited, time spent on the Website, and browsing behaviour
- Cookies and similar tracking technologies (see Section 6)
Information from third-party platforms:
- If you purchase through Amazon or Flipkart, those platforms share limited order-related information with us for fulfilment purposes, subject to their own privacy policies.
3. HOW WE USE YOUR INFORMATION
We use the information we collect for the following purposes:
- To process and fulfil your orders, including shipping and delivery
- To communicate with you about your order status, tracking, and support queries
- To respond to your messages and calls via WhatsApp, phone, or email
- To send order confirmations, invoices, and transactional notifications
- To improve our Website, products, and customer experience
- To run targeted advertising campaigns via Meta (Facebook/Instagram) and Google Ads
- To detect and prevent fraud, chargebacks, and misuse
- To comply with legal and regulatory obligations under Indian law
4. SHARING YOUR INFORMATION
We do not sell your personal information to any third party. We may share your data with the following categories of partners solely for operational purposes:
- Logistics and courier partners (such as Delhivery, BlueDart) — to deliver your orders
- Payment gateway providers — to process your transactions securely
- Shopify — our e-commerce platform that hosts and operates triphal.com
- Meta Platforms (Facebook/Instagram) — for advertising and remarketing via Meta Pixel
- Google LLC — for advertising and analytics via Google Ads and Google Analytics
- WhatsApp (Meta) — for customer communication
- Legal authorities — if required by law, court order, or government regulation
All third-party partners are required to handle your data in accordance with applicable data protection laws.
5. DATA RETENTION
We retain your personal information for as long as necessary to fulfil the purposes described in this Policy, including for order records, GST and accounting compliance, and legal obligations. Typically:
- Order and transaction data is retained for a minimum of 7 years as required under Indian tax laws.
- Customer communication records (email, WhatsApp) are retained for up to 2 years.
- You may request deletion of your data by writing to us at info@triphal.com, subject to our legal retention obligations.
6. COOKIES AND TRACKING
Our Website uses cookies and similar tracking technologies to enhance your browsing experience and for advertising purposes. Specifically:
- Shopify cookies: used for cart functionality, session management, and checkout.
- Meta Pixel: tracks your activity on our Website to serve you relevant ads on Facebook and Instagram, and to measure the effectiveness of our campaigns.
- Google Analytics and Google Ads tags: track website traffic, user behaviour, and ad performance.
- WhatsApp: if you interact with us via WhatsApp, Meta may process your data per its own privacy policy.
You can control cookie settings through your browser. Disabling cookies may affect certain features of the Website.
7. YOUR RIGHTS
As a user, you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal data, subject to legal retention requirements
- Withdraw consent for marketing communications at any time
- Lodge a complaint with the appropriate data protection authority
To exercise any of these rights, contact us at info@triphal.com.
8. CHILDREN'S PRIVACY
Our Website and products are not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal information, please contact us immediately at info@triphal.com and we will take steps to delete it.
9. SECURITY
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, or alteration. Our Website is hosted on Shopify, which maintains industry-standard security certifications including PCI-DSS compliance for payment data.
However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data.
10. THIRD-PARTY PLATFORMS
Triphal products are also listed on Amazon India and Flipkart. Purchases made on those platforms are governed by their respective privacy policies. We are not responsible for how those platforms collect, use, or store your data.
Links on our Website to third-party websites are provided for convenience only. We are not responsible for the privacy practices of those websites.
11. GRIEVANCE OFFICER
In accordance with the Information Technology Act, 2000 and the Consumer Protection (E-Commerce) Rules, 2020, we have appointed a Grievance Officer to address any concerns or complaints related to your personal data or your experience on our Website.
Name: Ayush Arora
Designation: Grievance Officer
Email: ayush@triphal.com
Address: Triphal Consumer Products Private Limited, Plot No. 236, Kh. No. 7, Pawan Vihar, Malhipur Road, Saharanpur, Uttar Pradesh – 247001, India
Response Time: We endeavour to acknowledge your grievance within 48-72 hours and resolve it within 30-45 days of receipt.
12. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date. Your continued use of the Website after any changes constitutes your acceptance of the updated Policy. We recommend reviewing this page periodically.
13. CONTACT US
For any questions, concerns, or requests related to this Privacy Policy, please contact us:
Triphal Consumer Products Private Limited
Registered Office: Plot No. 236, Kh. No. 7, Pawan Vihar, Malhipur Road, Saharanpur, Uttar Pradesh – 247001, India
Email: info@triphal.com
Phone: 086-4562-8606
Support Hours: Monday – Saturday, 10:00 AM – 5:30 PM IST
© 2026 Triphal Consumer Products Private Limited. All rights reserved. TRIPHAL is a registered trademark.
